Want help and advice? Just Ask Simon


What if you had someone experienced you could call when:
That’s the idea behind Just Ask Simon.
You don’t need to prepare a presentation, write a brief or commission a consulting project.
You can simply ask.
Sometimes you do not need a big consulting project.
You just need someone experienced to help you think clearly, make better decisions, sharpen your offer, see what you may be missing, and move forward with more confidence and clarity.
That is what this is.
Just Ask Simon gives you regular access to Simon Hedley for business, marketing, positioning, decisions, opportunities, and the practical realities of building something that works.
Some people call this coaching.
Some call it consulting.
Some call it mentoring, advisory, or having a strategic sounding board.
The name matters less than the result:
You have Simon in your corner.
This is for founders, business owners, experts, consultants, coaches, authors, creators, and independent professionals who want clearer thinking and better commercial decisions.
It may be right for you if you are:
This is not therapy.
It is not generic motivation.
It is not someone telling you what you want to hear.
It is practical, grounded support to help you see more clearly, decide more wisely, and act more effectively.
Clearer thinking
Get out of your own head and see the situation from another perspective.
Better decisions
Talk through the options, consequences and things you may not have considered.
An experienced second opinion
Pressure-test ideas, opportunities, offers and decisions before committing time or money.
A sounding board who gets to know you
You don’t have to explain everything from scratch every time. The more we work together, the more context I have.
Honest challenge
I’ll tell you what I genuinely think, including when I think you’re looking at something the wrong way.
Practical next steps
The aim isn’t simply to have an interesting conversation. It’s to leave clearer about what to do next.
Someone in your corner
Running a business can mean making a surprising number of decisions alone. You don’t always have to.
You choose the level of access that fits your current needs.
You can use your time for focused calls, shorter check-ins, offer feedback, marketing questions, decision support, opportunity review, or talking through what is really going on.
You can use your monthly time in one block or split it into shorter sessions, subject to availability.
Private message access is included for quick questions, simple feedback, and directional support between calls.
Time does not roll over.
This is designed to be simple, useful, and real.
We begin with an initial 30-day fit period.
This is a 12-month relationship, beginning with a paid 30-day fit period.
If it is not right for either of us, we stop before the second month begins.
The reason is simple.
Good advisory relationships compound over time. The value grows as Simon understands you, your business, your patterns, your opportunities, and the decisions that really matter.
But fit matters too.
The first month confirms whether this is useful, practical, and right.
£250 per month (or £2,500 per year).
Up to 2 hours per month with Simon.
Best if you want a regular monthly check-in, a place to think things through, and access to Simon when key questions come up.
Useful for:
£500 per month (or £5,000 per year).
Up to 4 hours per month with Simon.
Best if you want more regular contact and support across business, marketing, decisions, and practical next steps.
Useful for:
£1,000 per month (or £10,000 per year).
Up to 8 hours per month with Simon.
Best if you want Simon more actively available as a strategic sounding board across your business, opportunities, positioning, and decisions.
Useful for:
£2,500 per month (or £25,000 per year).
For serious founders, entrepreneurs and leaders who want me as an ongoing strategic advisor. This isn’t about buying more hours. It’s about having me as an ongoing proactive strategic advisor who knows you, your business and what you’re trying to achieve.
I get to know you, your business, your ambitions and the wider context. That means when an important decision, opportunity, problem or relationship appears, we don’t have to start from scratch.
You can bring me into the decisions that matter. I’ll challenge your thinking, help you see what you may be missing, open relevant doors where I genuinely can, and join you in selected important conversations when having me there would make a difference.

You can use the time for anything where Simon can genuinely help.
Common areas include:
Sometimes the most valuable thing is not a big strategy.
Sometimes it is one clear conversation that helps you see the obvious next move.
Simon Hedley has spent more than three decades around business, finance, strategy, marketing, relationships, projects, and people.
He qualified as a Chartered Accountant with PwC, worked in banking and investment management, and has advised founders, entrepreneurs, investors, authors, experts, charities, and leadership teams.
He has built businesses, published books, created software, developed offers, formed alliances, and worked behind the scenes with people and projects that often needed clear thinking at important moments.
People come to Simon because he can usually see what is going on quickly.
He brings a mix of commercial sense, strategic pattern recognition, direct feedback, human understanding, and practical next steps.
He is not here to impress you with theory.
He is here to help you move forward and succeed.
This is not a done-for-you service.
It is not unlimited access.
It is not emergency support.
It is not a replacement for legal, financial, medical, therapeutic, or specialist professional advice.
It is not for people who want to be rescued, flattered, or told that everything is fine when it is not.
It is for people who value clear thinking, honest conversation, practical strategy, and grounded support.
If you would like Simon in your corner, choose the level that feels right and start with the 30-day fit period.
After 30 days, if it is working for both sides, the relationship continues for 12 months.
If not, we stop there.
Simple.
Choose the level that feels right for where you are now.
We begin with the first paid 30 days.
During that first month we will see whether this is useful, practical, and a good fit on both sides.
If it is, we continue as a 12-month relationship.
If it is not, either of us can stop after the first month.
If you are unsure which level to choose, start with Bronze or Silver. We can adjust if it becomes clear you need more or less support.
You do not need to know whether you need a coach, consultant, mentor, advisor, or sounding board.
You may simply know that you would like Simon to help you think something through.
That is enough.
Just Ask Simon.
Who is Simon?
Simon is Mr. Simon Hedley FCA. He is a strategic advisor, entrepreneur and Chartered Accountant (ICAEW) with more than 25 years of experience across business, finance, strategy and entrepreneurship. He trained with PwC before working in investment banking with Morgan Stanley, Royal Bank of Scotland and Abn Amro. During that time and since he has advised founders, entrepreneurs, investors and leadership teams across businesses at different stages of growth from concept to exit.
Simon is known for seeing the bigger picture, making connections others often miss, and bringing clarity to complex decisions. His work and expertise spans strategy, positioning, growth, relationships, opportunities and the practical realities of building and running a business.
He’s also invested more than three decades in research, development and training across multiple modalities designed to help optimise human potential and results. You can learn more about Simon at www.SimonHedley.com.
What do people say about working with Simon?
Simon’s private advisory and coaching clients in generally find him to be someone with a huge heart, a unique mind and that he becomes over time a priceless asset, sounding board and more. You can see what people say about working with Simon here.
Can I just book a single session?
Subject to availability Simon offers consulting which you can schedule and pay for here => https://book.simonhedley.com/consult
Can I upgrade?
Yes you can upgrade your access if needed, subject to availability.
What if I need more help / other services?
Often clients need extra help with specific services which we are able to deliver as part of our wider business group and business ecosystem. These are available on add on basis and we do our best to provide VIP access to existing clients.
Are these sessions live or online / phone?
These sessions are designs to be carried out over the phone using WhatsApp or from time to time on Zoom. They are not designed to be live sessions in the world. This enables you flexibility to travel and work, and avoids the extra time and cost of visiting Simon.
Can’t I just ask “google” / “Ai”?
Of course. And sometimes that’s exactly what you should do. Google and AI are brilliant for finding “general” information, exploring ideas and answering straightforward questions. However, information isn’t always the same as good advice.
It doesn’t matter what the answers are, if you’re asking the wrong questions.
Sometimes you need someone who understands the context, can draw on real-world experience, challenge your assumptions, ask the questions you haven’t thought of, and help you decide what actually makes sense for you.
That’s where having an experienced human to ask can make all the difference.