What is Alchemy?

a seemingly magical process of transformation, creation, or combination.

Alchemy can be defined as the process of taking something ordinary and turning it into something extraordinary, sometimes in a way that cannot be explained.

An example of using alchemy is a person who takes a pile of scrap metal and turns it into beautiful art.

Another example is when the ingredients of an amazing cake come together through curated combination and nurtured by heat and time, to produce something far different than the sum of the parts.

The musical notes, and letters of the alphabet are easy to discover, but to combine them into a work that moves people takes something else.

Often the most amazing results in life and business seem to transcend the predictable. Breakthrough results by definition don’t come from reproducing what everyone else does.

Are you ready to explore what’s really possible for you and your ventures?

Then connect with Simon today.

“Any sufficiently advanced technology is indistinguishable from magic.”

Arthur C. Clarke

What was once impossible has now become common place, yet what is really possible most of the time we don’t even dare to dream.

Simon Hedley

What does Simon do? He’ll do Whatever It Takes.

Acting as a “Swiss Army Knife” with unique sets of skills & contacts I tip the scales to help good people do great things.

I have been the secret weapon of many well-known leaders, founders and thought leaders for over two decades.

If you‘re ready to make it happen, get in touch & together let’s explore what’s really possible for you now.

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Explore my history

With a strong background in banking, business & strategy I have a proven track record of being someone who makes the difference to people and projects and gets them complete.

Providing a bespoke blend as a Creator, Consultant, Coach, Counsellor & Connector.

Current Focus:

Creating and Sharing Ideas at TheSimpleIdea.com / Shop.TheSimpleIdea.com
Helping people leverage The Journal and more at www.PauseStopReset.com
Helping Founders and Business Grow through Joint Ventures at www.TheJointVentureCompany.com
Exploring what’s really possible and how to Make The Difference at www.StrategicAlchemyLab.com
Supporting and serving the clients & partners at www.SimonX.com

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Learn more about Simon | Explore what people say about Simon

I have known Simon for over a decade. We met when he joined ABN AMRO Bank when I worked there as Head of New Product Development. Simon joined the front office team of Retail Trading and Structuring. I left ABN AMRO in September 2007 and we have remained as friends since. Simon has many skills, encompassing technology, communications and innovation. Simon gives honest advice and is helpful with ‘out of the box’ thinking. Simon can give valuable inputs on many different projects across the technology spectrum.

Dr. Paul Thind

Author and Consultant

Simon is a big mind. He thinks about things that the rest of us overlook. As a result, he has led me to discover deeper insights and ideas. Simon is also a brand champion. His business savvy is complemented by his creative acumen, worldliness, and mastery of storytelling.

Jason Allan Scott
Jason Allen Scott
Founder of Kopus and A Podcast Company