Optimisation remains a buzz phrase amongst business, clients and seo experts
While it is clear that organic ranking is a useful measure, forced optimisation inevitably produces more work in the long run.
The Golden triangle of SEO always goes back to logic
– Title
– Content
– Page Title
– URL
Coupled with
– Relevance
– Links
– Stickyness
Always we go back to if we were designing something intelligent what it would do, and that has served us well for over 10 years.
