I’ve been asked before to share what we get up to and how we get the exceptional results we do for our clients.
I’ve been given permission to share the process, and results from this project (lets call it Project U for now…)
The project relates to an existing business model, that had become dormant/stagnant. I was asked to upgrade it, and optimize it, with a view to making it “industrialised” so it can scale.
Project U has a target profit of in excess £1m per annum, and a team of less than 5 people at it’s core.
Project U works globally and is set to raise c. £10m+ for charity in the next 12-24 months.
The first step is to conduct an opportunity audit ( a phrase coined by Paul Hutchins and myself), which sums up one of our core skills, seeing opportunities that others miss. It’s also important to really see what is so, as so often as they say in the book “Acres of Diamonds” what you are looking for is closer than you think. (Another friend calls this disruptive innovation).
In the case of Project U, the reality was:
1) nothing up to date – no brand, no website, no email list, nothing
2) experience that is unsurpassed – real depth and global interest
We’ll share more with the insiders at the next meeting (and those in WDS )
By getting clear on the focus and goal which came naturally out of step 2, some immediate actions presented. Within two weeks, we have successfully rebranded, setup core functionalities for automation (leveraging our existing models and relationships)
We also have clear business models in place.
Sales / Business goals – we agreed with our clients that for this to be scaleable, some clear business metrics had to be in place.
The numbers are 160 in the first time period. (T1)
(We’ll share what they relate to at the end of T1)
It’s all too easy to get stuck into planning. This is a strategic and tactical plan that we have refined over the last twenty years. We had no question it would work (the only question is time to get the plan operational, and budgets available to ensure it’s optimally executed first time around.
Yesterday – our first test was sent out.
The number already stands above expectations at 2 (including Italy and Canada)