A simple idea – organic gluten free food

I’m very excited as I come into the office today, despite the rain and the heat (which has turned London from it’s normal routine into a melting pot of millions wondering why we don’t have air conditioning like the Americans or Canadians, and those thinking ahead wondering how on earth we are going to cope with the Olympics next year.. (one idea.. was to use “Big Scare” to have over 50% of the commuters at London Bridge be so worried they’d work from home…)).

Yesterday we signed of on the initial release for one of our client projects – http://OrganicGlutenFreeFoods.com/

I’ve been interested in the nature of food and nutrition and especially the impact on the mental state.

One of my friends has had to really look into this after having two sons both with Autism. He wasn’t happy with the conventional advice he received and using his passion for ancient history and his master level skill in cooking (he has worked as a top chef in many hotels worldwide), he was able to take what was being thought about to a different level. In fact if you meet his sons, it’s almost hard to believe that they are as impacted by Autism as the medical reports once declared after he has completely altered their diets and routines.

Celiac disease, also known as gluten intolerance, is a genetic disorder that affects at least 1 in 133  Americans. (say the web based statistics). What I know is that more and more people are becoming aware of their intolerances for gluten, lactose and other elements of the “conventional” human food chain.

When you start looking at the ingredients and what is really in a “healthy” meal it can be quite shocking.

I remember vividly cooking Thai Food in Chiang Mai and being blown away at how fresh, quick and simple it was. It tasted amazing, it only had fresh ingredients that we’d bought at the market that day. Result superb.

Back to the point.. Many shops now sell “Organic” food.. and many sell “Gluten Free”, what my friends have managed to do with out help is to bring about a range that is both Organic and Gluten Free. It will also be delivered to your door, thanks to a great courier arrangement.

These are freshly baked, hand made produce (the way Grandmother intended), with nothing unnecessary added.

They’ve also got a range of organic nuts that are amazing, and which are shipped out in their unique packaging – no plastic bags here.

Currently the UK is the first location, but we’re talking to parties in USA, and Australia about rolling out the brand but nothing in place yet (if you’re an investor, one to look at for sure).

I also want to point out that the web site http://OrganicGlutenFreeFoods.com/ was one we were able to obtain recently. A great simple name, and for those of you interested in www.WebDomination.com an example of how by using creativity you can always find a solution even in a “mature” market.

We’re now looking for the initial brand work, and contributors that want to write about Organic and/or Gluten Free foods, and also people who can help spread the word and our samples.

Personally I love the Egyptian Bread.