Web App Pricing and Perception of Value

Just now, I received an exciting update from Geckoboard

Now, what I liked about their email is they have responded to market feedback and from a position of strength, it also makes sense. It is too easy to fall into the same pricing models used by every app or web business, but many of those models were developed at a different time, when market usage was different.

To Our Success,

Simon

ps

you can see how we moved from the standard – per domain model to a unique model for FreshForms.com

You can see the email below:

Hi,

This is Paul from Geckoboard and I’m writing to let you know about some important changes to your Geckoboard account and what it means for you.

Since we launched a month ago we’ve had lots of feedback about the “per-device” pricing model. Based on the thoughtful feedback many of you provided we’ve decided to change the pricing model to something more in line with many of your expectations.

We’ve been working hard to get the new changes ready and are happy to announce that they’re being rolled out tomorrow (Friday 4th March).

What’s Changing?

• The “per-device” pricing model has been scrapped

• In its place is a tiered pricing model that allows for a certain number of simultaneous connections per account for sharing amongst colleagues, clients and investors

• For those who want to share their dashboards with the world, all accounts will allow unlimited simultaneous connections using ad-supported dashboards

• New free plan

• 30-day credit card free trial on all paid plans

What happens to my account?

Your account will be automatically migrated to one of the new plans. If you’ve already entered your credit card information you will be migrated to an account that costs the same or less than what you signed up for. In all cases your account will offer more functionality than it did prior to the changes at no extra cost.

Basic & Turbo accounts will be migrated to the new ‘S’ plan (10 simultaneous connections and a 3 minute custom widget refresh rate).

Rocket accounts will be migrated to the new ‘M’ plan (20 simultaneous connections and a 30 second custom widget refresh rate).

If you ordered multiple devices on any plan you’ll see substantial savings in the new plans. In addition, users who signed up for the basic plan will see their custom widget refresh rate increase from 15 minutes to 3 minutes.

Any Questions?

Check out our Simultaneous Connections FAQ. You can find out more about the new pricing by visiting our Plans page once the changes are rolled out.

Thanks again for your feedback and patience as we sorted the pricing issue, it’s hugely appreciated.

Please let me know if you have any questions or comments.

Kind regards,

Paul