Several years ago I used to work in Investment Banking, for one of the smartest men I ever met, Shahzad Ahmad. He understood where I added value, massive value, and how to leverage that intelligence and focus to create sustainable profits and net asset value for the business.
The key was to “Structure”.
We weren’t traders taking on risk positions, or arbitrage opportunists, however we did understand those aspects.
Working for Shahzad, I built systems that 1) solved a problem/added value, 2) we simplified the process down to it’s key components and 3) we industrialised them.
That may not sound sexy, and looking at a 200 page legal contract for the fifth time is not what I’d cal fun.
However, there is an upside.
Once you think this way, you apply it everywhere.
Once you build this way it keeps running – on autopilot.
I left ABN Amro and RBS over three years ago, and the systems I built are still running. At one point I personally managed over €1bn a day, and that role that was a full time focus can now be (and is being done) in minutes.
Having moved into working with business owners and marketers, I used the same approach, and the industry is taking note and moving.
One such next step is the idea of “Evergreen”
Before things were done once – a live radio interview, a product launch, a webinar .
No the intention is to leverage that work, optimise the results and maximise the potential
I ran a workshop on Follow Up Mastery and Infusionsoft mastery two years ago, with Micah Mitchell, James Lavers, and people like Simon Coulson in the audience. Two ears on they are using what they learned and I have the recordings which are still highly relevant and valuable today.
My friend Mike Filsaime is a great example of Evergreen. He’s worked to systemise his business and also come up with some great technology solutions to automate routine tasks.
Just as we did with www.FreshForms.com
Please take some time to watch this great recording of Mike talking about the results he gets from using the Evergreen approach http://simon-x.net/evergreen
Let me know what you think, and show me how you’ve implemented Evergreen
